OLAM INternational | FLAVOUROLOGY

In celebration of Olam International’s 30th Anniversary Reuben Feels brought to life Olam’s re-imagining of global agriculture and food systems with the lead agency, our friends, Flavourology.

At a gala dinner held at the Ritz Carlton in Singapore, key stakeholders came together to celebrate 30 years of Olam. Through an immersive dining experience designed by Flavourology, guests glimpsed the future of Olam as they reimagine global agriculture and food systems.

Working closely with Flavourology, Olam, and technical event designers Maestra Group, we created three contemporary dance pieces that wove physical storytelling through the gala dinner. As guests sampled the immersive menu we lead them on a journey across continents, our host explored Olam's work to date and where their vision will take them in the future.