02 | SAMSUNG | VCCP | GIRL & BEAR

Working for O2, we collaborated with UK agency VCCP London, Girl&Bear, and Clockwise Film, to execute their new campaign which saw the iconic Noughties pop band, Steps, take over the The O2 arena with a surprise flashmob to promote the Samsung Galaxy Z Flip3 foldable phone.

With a vibrant cast of characters we curated a flashmob, following the story of our megafan. Setting up in the atrium of 02, our megafan is determined to make a video to his favourite Steps track on his Galaxy Flip phone. His enthusiasm seduces passing strangers, grumpy security guards and even Steps themselves to join him.

The hero 60 sec social film was shot partially on the new Galaxy Z Flip3 model, with carefully crafted moments in the story highlighting the phone’s features. The social first campaign ran the hero video across YouTube for three weeks. Separate edits were created for supporting social platforms Facebook, TikTok and Instagram, also leaning on the reach of the 4 Creators included in the piece.