OREO | The batman
eleven fifty five
We delivered an action-packed immersive cinematic experience to celebrate the launch of upcoming movie, The Batman, marking a landmark partnership between OREO and Digital Cinema Media (DCM), creatively directed and delivered by the amazing elevenfiftyfive.
Across three days the team staged a full takeover of the RIO Cinema in Dalston, renamed the OREO Cinema for the weekend.
Once inside the venue, guests were immersed in a world of suspense and surprises as they entered a ‘who dunnit’ crime scene. Every audience member was a suspect as OREO delegates and the Gotham City’s Police Force unravelled a series of clues and challenges, helped by the audience to solve the case of the disappearance of some very special OREOS.
Across the weekend, all screenings were dedicated to showing The Batman, with a grand finale immersive theatrical experience in-screen before the film.