southern comfort | m&c saatchi pr

“Make Southern Comfort ‘fucking cool again’…”

We set to work with M&C Saatchi PR to reimagine this bourbon liquor from the deep south. On March 5th 2020 we delivered London’s answer to New Orleans’ Mardi Gras.

What makes New Orlean’s Mardi Gras celebrations world renowned, unparalleled, magical? Centuries of history, myriad cultures, a melting pot of tolerance, expression, and celebration.

During a fabulous party in London’s Leake St Arches we encouraged the young people of London to come together, let go and play. Taking the essence of three historical Mardi Gras Krewes that process in the annual carnival, we reimagined them for our UK audience.  There were marching bands, 90’s block parties, voguing, and a throw back to some EDM ravers. All the things that make London’s party culture the magical melting pot it is today.