Launch PR tasked us with bringing to life the brand promise of ‘Upgrade to Amba’, the hotel chain’s 2018 campaign.
The experience was designed to showcase the iconic Amba Hotel in Charing Cross and its fabulous event department. The drama came from this conceit- you can create the perfect event, but you can never tell who’s going to show up. In a whirlwind 30 minute experience, press, event organisers and corporate customers were guests at some dramatic events. After a champagne reception our audience were mistaken for the congregation of a disastrous wedding with the best man declaring his love for the groom, and a near runaway bride. Our audience then became regional sales rep’s in a pyramid scheme run by a special kind of perma-tan pseudo celebrity in a toe curling, team building, away day. Finally they landed in a winter wonderland, resplendent with 12ft Christmas tree, champagne, and festive tunes from The Victory Sisters.
It was such a JOY working with you all last week!! We all absolutely loved the event and the client was thrilled!
Barbara Watson, Brand and Content Lead, Launch PR.