Thanks to the vision of newly appointed Brand Director Simon Breckon, ellesse is evolving and with it, it’s audience, as they reach out to an older, more discerning consumer. Tailoring and style are at the heart of this well known Italian sports brand and that is what they are focusing on once again.
To bring to life the Sport + Heritage lines for the 250 strong audience of ellesse Global Partners and staff, we were appointed by brand agency Blood (@weare_blood) to develop and choreograph a high energy catwalk show that showcased the @ellesseuk @ellesseheritage AW19 range.
Music + choreography were designed to build anticipation, create excitement and accent key moments throughout the catwalk experience. Importantly these elements, along with our effervescent cast and hero character Misty (@mistythebrand_), helped distinguish the Heritage and Sport styles’ whilst embracing their common thread through the music and the movement.