Create special immersive previews for the release of Mamma Mia, Here We Go Again!
We created an Abba-tastic immersive musical, the 45 minute reception party a recap of the first movie, retelling the story through key song and dance pieces from the film. With Mamma Mia’s simple storyline, our script brought together a series of joyous song and dance moments, the format lending itself perfectly to an immersive adaptation.
In between the key spectacle scenes, Donna, Sophie, Tanya, Rosie, and Sam mingled with the guests, infusing the party with ambient storytelling, as the underscoring music drove our story forward.
I Have A Dream, Dancing Queen, Mamma Mia, and Gimme Gimme pin pointed the drama, before guests were ushered into the screening room. Here our story resolved as Sam, brave in front of a delighted audience, wooed Donna singing Take A Chance, acapella. With Sophie’s dream of having a Dad finally realised, Tanya and Rosie joined the happy trio for one final Abba number before the screening…and who can resist Waterloo?
7 sell out performances, across 4 Everyman venues, gaining new fans, and reminding the loyal followers that Everyman offers cinema experiences like no other.
“What a great night on Friday, everybody bloody loved it!!” – York Party
“Great way to enjoy the movie – would go again!” – Louise Snooks