Working with our friends Flavourology we created an immersive dining experience for Staropramen during London Beer Week. Our task was to bring to life the history of the legendary Czech pilsner and educate beer lovers on how to pair Staropramen with food.
Staropramen’s Spirit of Prague Banquet, set in 90s Prague and held at a secret East London location. Guests were divided into two guilds – either Tap Masters or Brew Masters. The two guilds had a turbulent history and guests were stuck in the middle of a feud that had lasted for 20 long years. Because of a double booking at the venue, both guilds arrived ready to celebrate their annual guild dinner, both refused to concede to the other, and so both guilds stubbornly continued their evenings on either side of the room. Over the course of a delicious meal, paired perfectly with their Staropramen, old wounds were laid bare, but by the end of the experience our guilds finally made peace; united by the passion they shared for their beloved Czech beer.