For News UK’s presence at the Cannes Lion Festival, working closely with Gingerline, create an immersive ‘who done it’ caper. The piece needed to highlight key companies in News UK’s portfolio and ultimately explore how we verify information in today’s climate, ensuring quality news, as opposed to fake news.
At the Chateau Garibondy, high in the hills above Cannes, we told the story of a fugitive Lord and the heist of a family heirloom, the Van der Beef diamond necklace. Invited guests, News UK executives and media buyers, were framed as journalists attending a press conference; they were tasked with uncovering the truth about this complicated family and unravelling the mysterious disappearance of the Lord and his family’s jewels.
Elements of the story highlighted Storyful, Unruly, Talk Radio, The Sun and The Times. The first task for our audience was to come up with an attention grabbing headline, judged by News UK’s COO David Dinsmoore. Then our guests did some investigative journalism for The Times, interviewing suspects to come up with a story angle, backed up by evidence they selected from a suite of documents presented to each table. The final scene played out a la Agatha Christy, full of revelations and twists, revealing the culprits and rewarding those who’d correctly guessed ‘who done it’.
“We’ve had such good feedback on the event – so are very pleased with it – thanks so much for all the hard work.”
Cat Stokes, Senior Events Manager, News UK
“You and your guys were fantastic! I too wish to be lucky enough to have an opportunity for us to work together again soon.”
Keith Poole, Digital Editor, The Sun