First Agency asked us to create a high impact immersive experience “a la” James Bond at Prudential Vietnam’s gala dinner in the Hilton Park Lane. It needed to highlight the key messaging of the conference, be punchy, exciting and read for a non English speaking delegation.
The evening’s proceeding were interrupted by news that Vietnam Prudential had been hacked and top secret files had been stolen. No sooner had this been announced than M appeared in a live transmission on screens, calling on James Bond to save the day. James (who had joined his friends at Prudential for dinner) duly accepted the mission.
The Mayfair ballroom erupted into an immersive action sequence as adversaries disguised as guests and waiting staff attacked Bond from all angles. Collaborating with I-C Movement, industry leaders in stunt choreography, we created the fight scene with a team of specialist martial art and tricking stuntmen.
As is often the way with these things, Bond managed to defeat all enemy parties and safely return the hacked documents to the grateful CEO, just in time for his keynote speech and the main course.
Our extraordinary cast:
(above) – Will Scott Masson.
(below, L-R) – Nino & Adrian Bronin, Jake Nong, David Cheung, Jean Paul Ly, Mia Foo, Zac Smith.