Collaborating with Tom Sawyer Effect, we were asked by NamcoBandai to get journalists and gamers excited about the launch of The Witcher 2 on the Xbox 360.
We created an immersive theatre experience inspired by the narrative of The Witcher 2. Our aim was to draw our guests back into the Witcher universe by placing them at the centre of a conspiracy in the fictional world of Temeria.
We transformed Shoreditch’s Basing House into a medieval tavern and populated it with mysterious hooded figures, scoundrels serving wenches. 75 assembled journalists, the ‘Outlanders’ (some of whom hailed from as far as “Swin-don”) attended a banquet at which King Foltest was poisoned and they were framed for his murder.
Thus began a fast-paced, immersive gaming experience in which the players had to clear their names and bring the rogue Witcher responsible to justice. Results