Reuben Feels were asked by Blazinstar and cyber-security company Symantec to create an immersive theatre experience based around the Cyber Readiness Challenge – a 200 player ‘Capture the Flag’ hacking game to take place at the 2500 attendee Symantec Vision conference in Barcelona.
We created a Corporate Espionage Thriller, to take place over two days of the conference. To ensure reach of all 2,500 conference attendees, we wove our story through 7 different channels, with live performance at the core of the experience.
A team of recruiters stalked the conference in search of the world’s best and brightest hackers – information security experts – to take part in a Top Secret project. Symantec-branded News Broadcasts seeded the story further, all driving attendees to sign up to EDC’s ‘Challenge’. During the opening keynote speech, we screened a recruitment video for our fictitious company that was hijacked by hackers- the plot thickened.
On the day of the Cyber Readiness Challenge the narrative framed the game play. Players hacked into a real computer network, collecting secret information which, when pieced together, revealed a shocking truth at the heart of our story.
In 24 hours, we gathered just under 196 sign-ups for the Cyber Readiness Challenge (capacity 200) with no press-coverage of the event. In terms of conference reach, we engaged with nearly 100% of the conference attendees and our #CyberReady hashtag was used over 300 times over the 3 days of the conference. The #CyberReady hashtag achieved a reach of over 50,000 with the character’s interactions on Twitter reaching a further 25,000.