Adidas approached Reuben Feels to engage London’s runners with the new Adidas Ultra Boost trainer. Teaming up with Studio Juice and runnersneed, London’s running specialist, our task was to create an immersive experience providing ‘The Greatest Run Ever’.
The runnersneed database was engaged, sign up to ‘The Greatest Run Ever’ was driven through digital assets and window displays in several runnersneed stores. With three start lines in stores across London, guests were given Adidas Boost shoes to trial for the race.
Our very special Coaches filled our runners with motivational gold and a good old fashioned warm up. They met runners during the race through the streets of London, pepping them as their muscles faded. The race climaxed at The Truman Brewery Car Park in Brick Lane. The final stretch was a gripping head to head race narrated by our commentators and cheered on by our chanting crowd. In a flurry of our cheerleader’s pom poms, driving pep from our coaches, and jazz renditions of Eye of a Tiger from a full band, our athletes crossed the finishing line of ‘The Greatest Run Ever’.